{"id":111,"date":"2026-10-12T11:35:40","date_gmt":"2026-10-12T09:35:40","guid":{"rendered":"https:\/\/www.zaskolime.sk\/?post_type=zs_kurz&#038;p=111"},"modified":"2026-10-12T11:35:41","modified_gmt":"2026-10-12T09:35:41","slug":"psychologia-predaja","status":"publish","type":"zs_kurz","link":"https:\/\/www.zaskolime.sk\/index.php\/skolenia\/obchodne-zrucnosti\/psychologia-predaja\/","title":{"rendered":"Psychol\u00f3gia predaja"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edci sa nerozhoduj\u00fa len na z\u00e1klade ceny a parametrov. Do hry vstupuj\u00fa em\u00f3cie, d\u00f4vera, obavy z chyby aj prv\u00fd dojem z obchodn\u00edka. Kto rozumie tomu, \u010do sa v hlave z\u00e1kazn\u00edka odohr\u00e1va, pred\u00e1va \u013eah\u0161ie, prirodzenej\u0161ie a s lep\u0161\u00edmi v\u00fdsledkami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na kurze Psychol\u00f3gia predaja sa pozrieme na predaj o\u010dami z\u00e1kazn\u00edka. Uk\u00e1\u017eeme si, ako sa z\u00e1kazn\u00edci rozhoduj\u00fa, pre\u010do kupuj\u00fa najm\u00e4 od \u013eud\u00ed, ktor\u00fdm d\u00f4veruj\u00fa, a ako rozpozna\u0165, ak\u00fd typ z\u00e1kazn\u00edka m\u00e1te pred sebou. Nau\u010d\u00edte sa kl\u00e1s\u0165 ot\u00e1zky, ktor\u00e9 odhalia skuto\u010dn\u00e9 potreby, prezentova\u0165 pr\u00ednosy tak, aby z\u00e1kazn\u00edka oslovili, a pracova\u0165 s n\u00e1mietkami a v\u00e1han\u00edm bez n\u00e1tlaku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kurz stoj\u00ed na etickom predaji. Nejde o manipul\u00e1ciu, ale o porozumenie, v\u010faka ktor\u00e9mu z\u00e1kazn\u00edk dostane to, \u010do naozaj potrebuje, a r\u00e1d sa k v\u00e1m vr\u00e1ti. Rozhovory si nacvi\u010d\u00edte na modelov\u00fdch situ\u00e1ci\u00e1ch z va\u0161ej praxe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurz o tom, ako sa z\u00e1kazn\u00edci v skuto\u010dnosti rozhoduj\u00fa a ako tomu prisp\u00f4sobi\u0165 svoj predaj. Nau\u010d\u00edte sa lep\u0161ie porozumie\u0165 potreb\u00e1m z\u00e1kazn\u00edka, budova\u0165 d\u00f4veru a vies\u0165 rozhovor tak, aby k\u00fapa bola prirodzen\u00fdm v\u00fdsledkom, nie v\u00fdsledkom tlaku.<\/p>\n","protected":false},"featured_media":112,"menu_order":0,"template":"","zs_kategoria":[3],"class_list":["post-111","zs_kurz","type-zs_kurz","status-publish","has-post-thumbnail","hentry","zs_kategoria-obchodne-zrucnosti"],"_links":{"self":[{"href":"https:\/\/www.zaskolime.sk\/index.php\/wp-json\/wp\/v2\/zs_kurz\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zaskolime.sk\/index.php\/wp-json\/wp\/v2\/zs_kurz"}],"about":[{"href":"https:\/\/www.zaskolime.sk\/index.php\/wp-json\/wp\/v2\/types\/zs_kurz"}],"version-history":[{"count":1,"href":"https:\/\/www.zaskolime.sk\/index.php\/wp-json\/wp\/v2\/zs_kurz\/111\/revisions"}],"predecessor-version":[{"id":113,"href":"https:\/\/www.zaskolime.sk\/index.php\/wp-json\/wp\/v2\/zs_kurz\/111\/revisions\/113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zaskolime.sk\/index.php\/wp-json\/wp\/v2\/media\/112"}],"wp:attachment":[{"href":"https:\/\/www.zaskolime.sk\/index.php\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"zs_kategoria","embeddable":true,"href":"https:\/\/www.zaskolime.sk\/index.php\/wp-json\/wp\/v2\/zs_kategoria?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}